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Sticky content: from search engine optimisation to wise words.
Your website can be your greatest asset and is key to your communications strategy; it can work hard by drawing in new leads and engaging existing customers. Design and usability play an important part, but what draws people to your website and keeps them there is sticky content.
Sticky content is text that attracts both reader and the computer programs (commonly called spiders) designed to gather information on the web. Making sure that you satisfy both audiences can be tricky. Computer programs look at your website code for specific tags and links to index your site correctly, but potential clients look for compelling, clear content.
Writing focussed website content is one of the most important investments you can make. Return on investment is easily tracked by monitoring visitors, bounce rates (how long they stay on the website) and associated sales. Most importantly, you want your website visitors to have a good experience which will lead them to do business with you, and that is why the content is king.
At thebluedoor, we make it our business to get to know your business, your clients and your objectives. With this in mind we work with you to develop creative content that will appeal to existing clients whilst attracting new business.
If you would like to know more about creating sticky content or would like us to give your website a health check give us a call on +44 (0) 1252 899 969 or email us
