PR is an exciting, challenging and highly rewarding career option for many graduates. If you’re looking for a career that will keep you inspired and interested on a daily basis then working in PR could be the right choice for you.
PR draws on a number of different skills, so you don’t necessarily need to have a specific degree to enter into the profession. The flexible nature of the business means that you’re constantly learning and developing your expertise on the job as you deal with different clients and projects in various situations.
Work experience that helps you to establish these skills can be beneficial when taking those first steps in PR. Customer focused roles, such as customer service, events and sales for example, can be a great way to gain experience in communication skills which is crucial to PR. Good organisational skills are also extremely valuable when working for a busy agency with a number of different clients and deadlines.
Every day really is different when working in PR. You can go from writing a press release, editorial feature or a blog one day, to researching a new business sector or list of social media journalists the next, always seeking out new opportunities for your clients. You never know who is going to be on the end of the phone or what news angle will appear in the media that day. Having the ability to adapt quickly in response to clients’ needs and the various and constantly changing media platforms is an important skill to possess.
Being enthusiastic and pro-active in your search for your break into PR will always work well in your favour.
