Mars Drinks’ web presence required online support in the form of content and PR activity. The key objectives were to boost its Google search results of key terms to support lead generation, as well as drive strategic paid and natural search activity.
Since 2008, thebluedoor has implemented a strategic online activity campaign to support the Mars Drinks’ search requirement. In order to provide the very best basis for the campaign, thebluedoor worked closely with Mars Drinks’ web build and ecommerce resource to implement key onsite SEO advice.
An on-going focus has been to intensively ‘feed’ a Mars-owned blog, plus powering social media channels such as Twitter, in order to drive traffic and new business leads to the KLIX and corporate websites. Our creation of credible relevant content has been key to all tactics, enabling us to position Mars Drinks as a credible, informative, search-smart and relevant company to current news agendas. thebluedoor also continues to drive guest blogging opportunities on respected sites relevant industry online spaces. Our activity has ensured that the key online Mars Drinks targets are consistently returned as first or second on the first page of Google returns.
