E-Writing

I was pleased to attend a "Freshly Squeezed" breakfast briefing at the CIPR this morning. Given by Sarah Evans-Toyne, Head of Digital at Broadgate, the session on E-Writing was super imformative. E-Writing covers such a wide variety of areas from blogging to press releases and social media and Sarah's perspective was really insightful to those of us involved in writing effective copy for the web.