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e-logistics company, Borderlinx.com, quickly needed to communicate their smart offering to online shoppers in the UK and Belgium, in order to participate in the 12bn (sterling) online pre-Christmas spend (BRC/Nielsen, December 2007). With a tight deadline, there was an immediate requirement for thebluedoor to develop a creative five week campaign which would grab the attention of key-influencer publications, in order to generate coverage and drive visitors to the site. |
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Coverage appeared in ELLE.com, Livingit.com, Financial Times, FHM.com, The Sunday Times, The Observer, B:there!, The Daily Telegraph online, Grazia magazine, Stars and Stripes and many more. News of Borderlinx's service reached over 7 million readers off-line, and over 38 million readers on-line. Online blog coverage includes:
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| " thebluedoor takes complex issues and offerings, and distils them into meaningful stories that are timely, inspirational and motivate people to action " |