Managing Your Social Media Profile
Advice from a recent study recommends that recruiters check out Facebook profiles to find out how an applicant will actually perform on the job. The study graded Facebook profiles against the so-called Big Five OCEAN personality traits (openness, conscientiousness, extroversion, agreeableness and neuroticism) and six months later compared these to performance evaluations by their supervisors. They found a strong correlation for traits including intellectual curiosity, agreeability and conscientiousness. While nobody is suggesting that a...
read moreThe future of communications
The second event I attended at Social Media Week (#SMWLDN) was hosted by Mynewsdesk, about the future of communications, PR and the media (#futurecomms). This, ‘Great Debate’ aimed to cut through the hysteria to assess and discuss the following: 1) Game changing trends (and the red herrings) 2) Setting the news agenda 3) The balance of influence 4) How the corporate communicator should adapt to the changing landscape The panel members brought knowledge from different areas within the communications arena and included: Jon Bernstein, Deputy...
read moreGo International with Social Media
As part of Social Media Week (#SMWLDN) I went to an event yesterday, hosted by Greenlight entitled, Managing an international social media presence without causing brand confusion. The discussion aimed to explore how social media can be used to ‘transcend local cultural peculiarities and language barriers yet still communicate a uniform message for the brand, across the board.’ The inherently global nature of social media presents brands with an abundance of opportunity to engage audiences that previously may have been out of reach due to...
read moreSocial media; who are you talking to?
social media tools offer a whole range of uses for journalists, PR professionals and marketers. More and more small businesses have Facebook pages and large companies may run multiple corporate social media activities. The business of social media is booming. LinkedIn is a public company and Facebook is also about to become one. An interesting snippet in the news this week looks at the demographics of SNS (social networking site) users. Are Tweeters also loyal Facebook users? Do ‘pinners’ stream on Spotify? The smorgasbord of social media...
read moreApple 8 Inch iPad Kindle Competitor?
The news today is that Apple is currently testing a smaller version of the iPad tablet – perhaps in retailiation of the Amazon Kindle and Samsung Galaxy Tab… Although the Apple iPad is still the best selling tablet in the world, my guess is Apple wants a ‘bite’ of the Amazon Kindle marketing. The Amazon Kindle is currently 7 inches, so, of course, Apple’s new smaller iPad is 8 inches. But it’s not just the smaller Apple tablet that fans are eagerly anticipating… Apple’s latest 10-inch iPad, the iPad...
read moreReal Time Customer Service
Customers, end users, consumers, buyers, clients – whatever the terminology, taking care of their needs by providing excellent service is crucial in order to secure repeat business and a good reputation. From a PR perspective, being renowned for good customer service is gold dust! A happy customer not only ensures their loyalty, but can also work as a fantastic ambassador for your brand and be the basis for powerful case studies that can double up as highly effective sales tools – the return on investment will speak for itself. So, how do...
read morePinterest & Path – Privacy Issues
Twitter is flooded with tweets about ‘Path’ and ‘Pinterest’s’ underhand activities – but what is actually going on? Path Path is a new social network of sorts which has most and more of the functionality Facebook has. You can share your location, status, photos, music, video etc – with the added functionality of sharing what time you go to bed and wake up, if you want it?! The slogan for Path is ‘The smart journal that helps you share life with the ones you love.’ Now, at first I was wondering what...
read moreThe future of search and PR
Working at a Surrey digital PR agency, I know the importance of writing copy that is relevant as well as attention grabbing for both people and search engines alike. For those new to blogging and digital PR it can appear a challenge. Elements to be aware of include: - Relevant keywords - Search engine optimised ‘sticky’ content - Copy that ‘flows’ for the human reader Relevancy applies to the phrases that your human target audience is looking for through natural search, as well as ensuring key words relate to the page...
read moreSport goes social – are marketers ready to play?
Even if you aren’t a sports fan, it would have been hard to miss that this weekend the Rugby Six Nations and the American Superbowl took place. Why? Well, apart from the news reports, anyone with a social networking account would have been exposed to predictions, updates and commentary being shared by millions of people around the world. The Superbowl averaged more than 10,000 Tweets per second, making it the most tweeted sporting event in history. This is only likely to grow over the next year as more people turn to tablets and...
read moreFacebook activity analysed
A study carried out by Pew Internet in America, investigating use of social media site, Facebook revealed some interesting results that are useful for brands operating in the arena. The study, combining server logs of Facebook activity with survey data, ‘Why Most Facebook Users Get More Than They Give’, discovered that there are a certain amount of ‘power users’ who contribute to specific activities on Facebook more than the average user. Here are some facts and figures from the overview of the report: • 40% of Facebook...
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